Spotify | 2019 Wrapped
Spotify | 2019 Wrapped
facebook playable ad
At the end of every year Spotify ‘Wrapped’ reveals interesting insights to the users by taking them down their musical memory lane. They tell you things like your first song, the first new artist that you listened to in the year and much more. This year Spotify made the experience interactive by gamifying the concept. Users got to experience a turntable simulation while spinning out the statistics on India's taste of music.
What we did
  •   Concept Design
  •   User Research
  •   UI / UX Design
  •   Development
The Goals
The goal of the playable ad was to generate awareness about Spotify Wrapped by displaying interesting facts and statistics.
User Journey and Development
We emulated a DJ turntable where the track’s tempo can be altered with respect to the spinning of the turntable.
The Final Product
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