Blending Tradition with Technology
DIAGEO X RONIN LABS
Who We Are:
We are Ronin Labs, a technology-first creative studio that blends gaming, advertising, design, and immersive tech to craft next-generation experiences.
What We Do:
We harness AI, XR (AR/VR/MR), Gamification, and Interactive Storytelling to create engaging, personalised, and tech-driven brand solutions.
Why It Matters:
We create innovative, immersive, and unforgettable digital experiences that elevate brands, making them more engaging, interactive, and culturally relevant.
We collaborate with heritage brands like yours, to embrace the craft of cutting-edge bespoke solutions that blend technology, luxury, and consumer engagement — all while staying true to the brand's essence.
Our expertise includes:
🎪 Immersive Brand Experiences – AR/VR activations for events, retail, and product storytelling.🧠 AI & Machine Learning – Intelligent brand activations, personalisation, and conversational AI.
🎮 Gamification & Playable Ads – Engagement-driven marketing, interactive experiences, and viral content.
🌌 Extended Reality (XR) & Metaverse – Virtual brand experiences, digital collectibles, and Web3 applications.
✨ Experiential Tech for Events & Retail – Sensor-based interactions, projection mapping, and real-time data activations.
Diageo’s The Good Craft Co. (Bangalore)
Immersive on-ground installation Ideas
Concept 1
The Spirit of Precision
Where precision meets passion – an artful blend of tech and craft.
A robotic arm that enhances the Diageo Experience Room with creativity and precision. It sketches stylish, branded portraits of visitors, mimics the movements of a master mixologist, and engraves personalised bottle labels and coasters. It also etches visitor names and messages on placards for display and creates digital artwork for instant social media sharing.
Concept 2
The Wise(ass) Glass
More than just a glass—your witty drinking companion.
A smart, voice-activated whisky glass (Old fashioned / Lowball) that interacts with drinkers, offering humour, insights, and responsible drinking reminders.
Speaks back with witty roasts, jokes, and playful banter as alcohol is poured. Example,
-
"Ahh, colder than your boss’s heart on a Monday morning. Respect!"
-
"Oh, so we’re experimenting today? Cool, cool… I’ll just pretend I didn’t see that."
CSR angle: Encourages responsible drinking by warning if someone is drinking too fast or too much. Suggests calling a cab, texting a friend, or even alerting a loved one when needed.
Enhances the experience room with a fun yet meaningful interaction between tech and tradition.
Concept 3
Mix Masters
Shake, stir, and serve—may the best bartender win!
Step into a virtual bar and put your mixology skills to the test with Diageo’s finest spirits. Compete with friends or visitors in fast-paced cocktail-making challenges, following real recipes to master shaking, stirring, and garnishing. Score points based on speed, accuracy, and creativity—only the best bartender wins. Experience immersive branding that showcases Diageo’s premium craftsmanship in every pour.
Concept 4
The Diageo Mirror
Step into the bottle, step into a new you.
Introducing a bottle-shaped AI mirror designed to captivate and engage visitors, transforming real-time reflections into dynamic brand experiences. It styles users with trendy, futuristic, or themed outfits while seamlessly shifting backgrounds to vibrant settings like beaches, nightlife scenes, luxury lounges, or Diageo-inspired environments. Playful and elegant filters enhance the interaction, making every reflection visually stunning and highly shareable. A perfect fusion of AI, fashion, and storytelling, this mirror not only entertains but amplifies brand presence through unforgettable, social-media-ready moments.
Concept 5
The Wall of Flavours
Touch, discover, and immerse in the craft of fine spirits.
An interactive projection-mapped wall that transforms key ingredients into captivating, touch-driven stories. Users explore virtual shelves filled with ingredients from Diageo’s finest spirits. A simple touch reveals each ingredient’s name, origin, and role in crafting premium alcohol, while dynamic visuals—like juniper berries triggering swirling botanicals—enhance the experience. Engaging animations showcase ingredient transformations, such as barley evolving into golden whisky. A sensory-rich blend of education, interactivity, and brand storytelling.
Digital Ideas
Scalable, tech-driven brand engagement concepts
Concept 1
Beyond the Print
One scan, endless possibilities.
Elevate brand interactions by turning bottles and print media into immersive digital experiences. Scanning a QR code on a bottle unlocks interactive effects like swirling lightning, golden vapors, and rich brand storytelling, while providing product details, tasting notes, and serving recommendations. Print ads, menus, and pamphlets come to life with 3D animations, drink suggestions, and exclusive brand content. A virtual avatar can guide users through cocktail recipes, heritage stories, and pairing tips, enhancing engagement. Large-scale AR activations—like floating Diageo branding in the sky or fireworks for product launches—create unforgettable moments. Customisable for regional markets, with seamless social sharing to amplify brand reach.
Concept 2
The AI Mixologist
Your personal bartender—just a message away.
Engage consumers directly through a WhatsApp-based AI chatbot that recommends the perfect cocktail using any ingredient while highlighting Diageo spirits. Users simply type an ingredient (e.g., “mango,” “jamun,” or “rooh-afza squash”), and the AI instantly suggests a cocktail recipe featuring Diageo products, complete with step-by-step instructions, measurements, mixing techniques, and garnish tips. It also offers drink recommendations based on mood, occasion, or personal preferences (e.g., “something refreshing,” “a strong nightcap,” or “got dumped, need something to cheer me up”). To enrich the experience, the chatbot shares engaging cocktail stories and quick recipe videos. Plus, it can be integrated with nearby wine shop locators, guiding users to the closest outlet to purchase Diageo products.
Concept 3
Spirited Quest
Adventure by day, craft by night—become the ultimate mixologist!
Dive into a fantasy RPG where players explore vibrant worlds, collect real-world cocktail ingredients, and build their own bar empire with Diageo’s spirits at the core. Forage for rare botanicals, solve environmental puzzles, and unlock secret recipes by decoding ingredient riddles and mastering shaker mini-games.
Run and expand your bar, crafting authentic cocktails for story-driven characters, upgrading décor, and opening new franchises. Social features let players share their unique bars and recipes, while limited-time Diageo events introduce real-world cocktail challenges with seasonal flavors.
Like what you see?
Get in touch with harsh@ronin.co.in for more information.
🧨