RedBus Last Minute Booking
facebook playable ad
We conceptualized, designed and developed a 3D playable ad for redBus introducing their latest feature ‘Last Minute Bookings’ amongst the users. The playable ad features the lead character running across multiple locations in India to book a bus for the last minute plan. The goal of the game is to meet all offline agents within 60 seconds to successfully book a bus. As the user keeps meeting agents, he comes across multiple problem statements of last-minute offline booking. The character eventually sees a call to action to book a bus via the redBus app educating him about the various benefits of doing last-minute bookings through redBus. This playable ad was adapted in 4 different languages Hindi, Marathi, Telegu and Kannada.