We created an experience inspired by the popular game 'You Laugh, You Lose' in
this Instagram AR filter to promote the comedy show 'LOL: Hasse to Phase' featured on Amazon Prime Video.
Users have to take on the ‘You Laugh, You Lose.’ challenge. A placard is anchored on top of the user’s
forehead displaying a joke. When the recording begins, the joke is accompanied by a funny soundtrack, further deforming the user’s face. The user needs to hold off his laughter till the experience completes. If the user laughs, he loses the game and is taken to the losing screen. If the user can hold his laughter successfully, he wins and is taken to the win screen mimicking thug life.