The Forgotten Army: Shoot Down
facebook playable ad
The Forgotten Army is an Amazon Prime original show which is based on the true story of Indian Soldiers who marched towards the capital to free the country from the reign of British. Amazon Prime wanted to create an engaging playable ad to invoke patriotism within its user base. Ronin labs along with Facebook creative shop conceptualised a game where the goal was to shoot down atleast 10 airplanes to win a patriot badge. The ad also created awareness amongst users about a part of history that was erased from the textbooks. The playable ad provoked its players by quoting facts around the conspiracy motivating them to watch the show.