AMFI Facebook Playable
AMFI Facebook Playable
facebook playable ad
Association of Mutual Funds India (AMFI) wanted to educate the consumers about the benefits of investing in mutual funds and SIPs. We created multiple 3D playable ads to make people aware about mutual funds by passing on facts, information, and messages through the ad experience. On completion of the game, the players were taken to an external URL where they can access more information.
What we did
  •   3D Modelling
  •    UI / UX Design
  •    Development
  •    Testing
The Concept

We created an ad inspired by the popular television game show ‘Kaun Banega Crorepati’. The playable displays multiple choice questions on the screen with two lifelines, 50:50 and audience poll. The player sitting in the hot seat needs to select the right answer in-order to collect points. The goal is to collect maximum points by answering the questions correctly and be ‘The Champion of Mutual Funds’! The fielding playable ad features a player that has to save as many runs as possible in an over to win the match. The cricket playable ad features the player as a batsman who needs to score the maximum runs possible in an over. Depending upon the number of runs scored per ball the playable ad displays a different set of useful information or advice about Mutual Funds.

AMFI Kbc in Action!
AMFI Cricket in Action!
AMFI Mutual Funds in Action!
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